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PROJECTS

Welcome to my portfolio!

Included are projects that I have developed independently, collaboratively, or as a lead to others.

| UX/UI Design
| Web/App Design
| Marketing Design
| Visual Design 
| Brand Design
| Product Management

Illusive Motorsports

Brand Designer | SEO & E-Commerce Consultant

Illusive Motorsports is an online automotive parts store founded in April of 2025. They are passionate enthusiasts dedicated to high-performance vehicles. Whether you’re looking for premium aftermarket parts, OEM replacements, or full custom performance builds, they have the expertise to take your ride to the next level. I was put in charge of creating all the branding materials and SEO with the task of seeing successful conversions.

NexQloud

Senior UX/UI Designer

Founded in January of 2024, NexQloud redefines cloud computing, utilizing idle global services. It's sustainable, cost-effective, and immensely powerful. They offer a sustainable cloud computing space as a future alternative to AWS services. They platform includes effortless compensation, efficient onboarding, user friendly design, real-time analytics, and transparent pricing for all levels of users.

VSorts AI

Lead UI/UX Designer

VSorts™ AI is a robust SaaS platform that transforms how researchers, organizational leaders, and consultants use qualitative data. Its aim is to simplify and integrate an entire process into one seamless platform. This includes critical challenges in the qualitative data workflow such as disconnected workflows, inefficient collaboration, researcher fatigue, and delays in providing expertly verified insights. 

A90 Shop - Made Motorsports

SEO Consultant | Listing Manager | 3D Engineer

A90 Shop is a leader in the world of aftermarket parts, accessories, and performance for the A90 GR Toyota Supra. A90 Shop has now branched out into what's known as Made Motorsports and RZ34 Shop to address other markets. They are currently thriving as a top seller of a multitude of brands across the USA such as FI Exhaust, HKS, and more. By managing their Google merchant, website listings, and listing SEO, I am able to create a synonymous eco-system across all brands that will eventually be hands-free. Also assisted in the engineering of parts by way of 3D modeling and printing.

PairTree

Head Technical (UI/UX) Designer

PairTree is a modern adoption platform that helps you plan and manage your adoption path so you can healthily navigate private adoption. PairTree was founded in 2020 and has continued over the past 3 years to accurately stick to their game plan of making adoption not only cheaper, but a more collaborative process expediting families through the lengthy adoption process.

PairTree App

Head Technical (UI/UX) Designer

PairTree, being a leading company in its industry, was looking to expand its usability to users who may be more technologically inclined or on the go. The PairTree App was created as an extension of the platform catering to new and existing users who may feel more comfortable knowing that they can keep track of their adoption progress in real time.

Tillful iOS App

Lead UI/UX Designer

Company analytics showed that a majority of Tillful users were using the Tillful Web App on a mobile interface. Data shows from 2012 to 2020, that the number of mobile banking users worldwide had exponentially increased. Based off of Tillful’s market and its competitors, the decision was made to create a mobile app in order to enhance the Tillful experience for new and existing users.

Tillful Funding

Lead UI/UX Designer

Tillful's funding application allows a qualifying business to apply for business loans. After entering all relevant information meant to complete the application, the user sees a high-level snapshot of their application's progress and its current standing. Tillful funding is available to registered users or anonymous applicants.

Tillful Marketing Site

Web Designer and Assistant UX

Enhancing the marketing site and building new pages is what I stepped into first when joining Tillful. They key point was to create these pages using the newly designed web style of Tillful's landing page to give a visitor an easy to understand webpage, lasting impression, and to be a selling point for Tillful services.

GymPal

Lead UI/UX Designer and Researcher

The initial steps in the process of creating GymPal, my team and I conducted research through interviews relating to the top of recreation and leisure. The main goal was to find a way to improve an activity within that scope which ended up being: Going to the gym. Once research was complete, the main pain points for getting to the gym were time constraints, finding a parter to go with, and a lack of knowledge about different workouts.

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© Andrew Masterson Portfolio